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Global Export Trends of Hotel Supplies (2025)

• Green products: Biodegradable materials and energy-efficient equipment are in high demand. Enterprises should prioritize international environmental certifications such as ISO 14001 and EU REACH.
• Smart products: High-profit items like smart locks, smart beds, and temperature-controlled towels require attention to IoT protocol standards.
• Diversified channels: Combining cross-border e-commerce with traditional exhibitions can effectively reach different market segments.

Recommended Strategies

1. Diversify Markets: Stabilize high-end markets in Europe and the US while actively exploring emerging markets in the Middle East, Africa, and Southeast Asia.
2. Differentiate Products: Integrate environmental protection, intelligence, and personalized design to enhance brand value.
3. Optimize Supply Chain: Leverage Dongguan's local cluster advantages and combine with low-cost production in Southeast Asia to build a dual supply chain system.
4. Digital Marketing: Establish multilingual official websites, and use social media, email, and content marketing to enhance international exposure.