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—— COCO
—— Jack
Aspect | Current Status | Growth Drivers | Key Markets | Challenges |
---|---|---|---|---|
Market Size | Estimated USD 320 billion | Tourism recovery, hotel renovations | North America (30%), Europe (25%), Asia-Pacific (China, Japan, Southeast Asia) | Tariffs and rising costs |
Product Structure | - Green Products: +12.5%
|
Green hotel standards, health awareness | Luxury hotels: quality & design
|
Rapidly evolving technical standards |
Export 格局 | China dominant, Southeast Asian countries gaining share | Cost advantage, regional supply chains | Europe & US: eco-friendly & design
|
Low brand premium |
Channel Mode | B2B e-commerce up 34% | Digital marketing, multilingual websites, social media | Amazon, eBay, Alibaba.com | Intense online competition |
Supply Chain | Southeast Asia production share 35% | Regionalization, automation | Yangtze River Delta, Pearl River Delta (robotization +21%) | Fluctuating raw materials (plastic +8.3%, aluminum -12%) |