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会社 ニュース
Export Trend of Hotel Supplies ！
最新の会社ニュース Export Trend of Hotel Supplies ！
The global hotel supplies export market is experiencing a robust recovery, with an expected value of over USD 320 billion in 2025, growing at a CAGR of 5.8% from 2023. China remains a major exporter, accounting for nearly 28% of the global market, but faces increasing competition from Vietnam, India, and Turkey.

Global Export Trends of Hotel Supplies (2025)

Aspect Current Status Growth Drivers Key Markets Challenges
Market Size Estimated USD 320 billion Tourism recovery, hotel renovations North America (30%), Europe (25%), Asia-Pacific (China, Japan, Southeast Asia) Tariffs and rising costs
Product Structure - Green Products: +12.5%
 
- Smart Devices: +18.3%
 
- Modular Furniture: +9.7%		 Green hotel standards, health awareness Luxury hotels: quality & design
 
Business hotels: durability
 
Resort hotels: comfort		 Rapidly evolving technical standards
Export 格局 China dominant, Southeast Asian countries gaining share Cost advantage, regional supply chains Europe & US: eco-friendly & design
 
Middle East, Africa, Southeast Asia: infrastructure growth		 Low brand premium
Channel Mode B2B e-commerce up 34% Digital marketing, multilingual websites, social media Amazon, eBay, Alibaba.com Intense online competition
Supply Chain Southeast Asia production share 35% Regionalization, automation Yangtze River Delta, Pearl River Delta (robotization +21%) Fluctuating raw materials (plastic +8.3%, aluminum -12%)
In manufacturing hubs like Dongguan, the advantages lie in a complete industrial chain and fast response time, but are also challenged by stricter environmental regulations and rising labor costs.
  • Green products: Biodegradable materials and energy-efficient equipment are in high demand. Enterprises should prioritize international environmental certifications such as ISO 14001 and EU REACH.
  • Smart products: High-profit items like smart locks, smart beds, and temperature-controlled towels require attention to IoT protocol standards.
  • Diversified channels: Combining cross-border e-commerce with traditional exhibitions can effectively reach different market segments.

Recommended Strategies

  1. Diversify Markets: Stabilize high-end markets in Europe and the US while actively exploring emerging markets in the Middle East, Africa, and Southeast Asia.
  2. Differentiate Products: Integrate environmental protection, intelligence, and personalized design to enhance brand value.
  3. Optimize Supply Chain: Leverage Dongguan's local cluster advantages and combine with low-cost production in Southeast Asia to build a dual supply chain system.
  4. Digital Marketing: Establish multilingual official websites, and use social media, email, and content marketing to enhance international exposure.
By seizing the trends of environmental protection and intelligence, optimizing product structure and sales channels, Dongguan hotel supplies exporters can maintain a competitive edge in the global market.
パブの時間 : 2025-09-23 16:09:50 >> ニュースのリスト
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